Portland, OR, August 23, 2013 — Zehnder Communications has expanded its relationship with Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, by engaging CPI to define and document their Agency Workflow, redefine Client Services and Project Management roles + responsibilities, as well as facilitate a Client Services Financial Workshop and DiSC Workshop.

“We are very pleased to be engaged by Zehnder Communications,” states Vanessa Edwards, President of CPI.  “Defining and documenting their Agency Workflow processes and revamping their Clients Services + Project Management teams will provide alignment across all agency departments, increasing efficiency and improving morale.  In addition, our best practice Financial Workshop training will ensure their Client Services team has the practical knowledge necessary to dramatically increase client – and agency – profit.”

About Creative Performance

Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry.  They specialize in measurably improving their client’s throughput, resourcing, realization rates, utilization rates and project profitability, while protecting creativity.  The CPI management team consists of former agency owners, focused exclusively on empowering agency principals to achieve their business and cultural goals.  CPI brings a balanced approach that emphasizes harmony between People, Process and Technology.  Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployment: a 1,300 people, 22-office agency.


About Zehnder Communications

Zehnder Communications is a fully integrated advertising agency providing a wide range of services, including strategic marketing, public relations, media placement, creative services, social media, interactive design and programming. With offices in New Orleans, Baton Rouge, La., and Nashville, Tenn., the agency has served clients in major markets throughout the country for 16 years.  Clients include Burger King, LSU, Orlando Magic, Sony, TGI Fridays, VHI and Walt Disney World, among others.