Blog

Henry Stewart Webinar: The Hybrid Agency Tango

Deltek and The Henry Stewart Group host Vanessa Vollum Edwards, to discuss her philosophy on The Hybrid Agency Model. During this conversation, Vanessa will provide a detailed breakdown of the various Hybrid model types, the Pros, and Cons of each, and practical steps for helping IHA evolve from their legacy relationships into Hybrid.

Read more

Part 3: COVID-19 – Managing Your Agency in Crisis

In the third and final part of the COVID-19 series, Vanessa focuses specifically on agencies that enjoyed a solid financial position prior to COVID-19.  She contends that these agencies are well-positioned to bounce back as the economy reopens, and are uniquely prepared to thrive in the “new normal” if they act swiftly and decisively.

Read more

Part 2: COVID-19 – Managing Your Agency in Crisis

In the second part of this series, Vanessa takes a deep dive into how COVID-19 is impacting our industry and wreaking havoc in the global economy.  She contends that the next 30 day period is critical, as agency leadership has to act both decisively and wisely in order to preserve cash, protect culture and to […]

Read more

Part 1: COVID-19 – Managing Your Agency in Crisis

In this series, Vanessa takes a deep dive into how COVID-19 is impacting our industry and wreaking havoc in the global economy.  She contends that the next 30 day period is critical, as agency leadership has to act both decisively and wisely in order to preserve cash, protect culture and to lay a foundation for […]

Read more

Position Papers

The “Hybrid Agency” Tango: Part 4

Excerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to Part 4 of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid, with subsequent blogs covering the remainder of the Agency Led track (left side).  The Agency Led track highlighted more traditional and […]

Read more

The “Hybrid Agency” Tango: Part 3

Excerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to Part 3 of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid and half of the “Frenemy” layer of the pyramid (Full-Service AOR).  We followed up with 2nd blog, which covered the remaining […]

Read more

The “Hybrid Agency” Tango: Part 2

Excerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome back to Part 2 of The Hybrid Agency Tango!  In the first part of the series we talked about the evolution of IHA from 1.0 to 2.0, into what is colloquially termed “Hybrid”.  We also covered the first element of the “Frenemies” tier on the […]

Read more

The “Hybrid Agency” Tango: Part 1

Excerpts from Henry Stewart Seminar with Vanessa Vollum Edwards  Part 1. The in-house agency model is important, it’s evolving and it is here to stay.  From my perspective, there have been three in-house movements, which I refer to as 1.0, 2.0 and Hybrid. 1.0, from the 60’s to the 90’s, focused primarily on cost reduction, […]

Read more

Press Releases

Adweek Webinar: From Defense to Offense

Portland, OR, June 18th, 2020 — Vanessa has been invited to speak at an Adweek event, co-hosted by Deltek, to share her experiences helping Agency leadership through the most difficult economic and cultural event in a generation.  She contends the shockwaves will be felt for years, and that Organizational Agility and Operational Resilience are the […]

Read more

Deltek Interviews Vanessa Vollum Edwards for Women’s History Month

Portland, OR, March 6th, 2020 — Vanessa was honored to be recently interviewed by Deltek, a leading global provider of enterprise software and information solutions for project-based businesses, as part of Women’s History Month. Here’s the text of their interview! — In advertising agencies of all sizes, only around 39% of executive roles are held by […]

Read more

AHA Engages CPI | PM Audit & Workamajig Training

Portland, OR, October 2nd, 2019 — Vancouver, WA based AHA Agency, has engaged Creative Performance Inc. to conduct an in-depth review of their PMO discipline, and how PM’s are currently leveraging their Agency Management Software of record.  The engagement will focus on Campaign Architecture, Project Architecture, Template & Project Setup, Tasks & Schedules, Managing Campaigns […]

Read more

Argonaut Engages CPI | WorkBook Deployment

Portland, OR, September 9th, 2019 — San Francisco, CA -based Argonaut has engaged Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to assist in their transition from NetSuite to WorkBook by Deltek. CPI will be working closely with Deltek’s Professional Services team, as they oversee the […]

Read more

Contact CPI

We help agency leadership achieve their goals.

  • This field is for validation purposes and should be left unchanged.