Blog

PPP Round 2: More Than Just Payroll

By now, you’ve likely heard about the SBA’s second round of the Paycheck Protection Program (PPP) being open to businesses…but did you know that this second round of PPP, which went live last month, can be partially used to cover software expenses, like AgencyStory®?

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Henry Stewart Webinar: The Hybrid Agency Tango

Deltek and The Henry Stewart Group host Vanessa Vollum Edwards, to discuss her philosophy on The Hybrid Agency Model. During this conversation, Vanessa will provide a detailed breakdown of the various Hybrid model types, the Pros, and Cons of each, and practical steps for helping IHA evolve from their legacy relationships into Hybrid.

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Part 3: COVID-19 – Managing Your Agency in Crisis

In the third and final part of the COVID-19 series, Vanessa focuses specifically on agencies that enjoyed a solid financial position prior to COVID-19.  She contends that these agencies are well-positioned to bounce back as the economy reopens, and are uniquely prepared to thrive in the “new normal” if they act swiftly and decisively.

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Part 2: COVID-19 – Managing Your Agency in Crisis

In the second part of this series, Vanessa takes a deep dive into how COVID-19 is impacting our industry and wreaking havoc in the global economy.  She contends that the next 30 day period is critical, as agency leadership has to act both decisively and wisely in order to preserve cash, protect culture and to […]

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Position Papers

The Hybrid Agency Tango: Part 6

Excerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to the final installment of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid, with subsequent blog posts covering the Agency Led track – highlighting more traditional and familiar relationship models between Brands and […]

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The Hybrid Agency Tango: Part 5

Excerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to Part 5 of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid, with subsequent blogs covering the remainder of the Agency Led track (left side), which highlighted more traditional and familiar relationship models between […]

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The Hybrid Agency Tango: Part 4

Excerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to Part 4 of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid, with subsequent blogs covering the remainder of the Agency Led track (left side).  The Agency Led track highlighted more traditional and […]

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The Hybrid Agency Tango: Part 3

Excerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to Part 3 of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid and half of the “Frenemy” layer of the pyramid (Full-Service AOR).  We followed up with our 2nd blog, which covered the […]

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Press Releases

MX Group Engages CPI | WMJ Performance Audit

Portland, OR, December 23rd, 2020 — The MX Group, located 20 minutes from downtown Chicago, has engaged Creative Performance Inc. (CPI) to conduct a WMJ Performance Audit.  The goal of the audit is to provide MX’s leadership with the detailed data necessary to properly structure Workamajig and adopt best practices within the tool to increase […]

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DNA Seattle Engages CPI | WMJ Performance Audit

Portland, OR, December 10th, 2020 — DNA Seattle has engaged CPI for a Workamajig Performance Audit.  The goal of the audit is to provide leadership with the detailed data necessary to fully leverage their Workamajig investment, adopt operational best practices and use the tool in a manner that generates actionable data.  The meta goal is […]

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Ten Adams Engages CPI | Roles and Responsibilities Audit, Design + Rollout

Portland, OR, October 6th, 2020 —Ten Adams, based in Evansville, IN, has engaged Creative Performance Inc. (CPI) to help audit, standardize and clarify Account Management + Project Management roles and responsibilities, allowing them to deepen their end-user adoption of the Workamajig platform. This will ultimately lead to improved accuracy and efficiencies in estimating, budget to […]

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The Trilix Group Engages CPI | WMJ Performance Audit

Portland, OR, August 12th, 2020 — Des Moines-based Trilix has engaged Creative Performance Inc. (CPI) to conduct a WMJ Performance Audit.  The goal of the audit is to provide Trilix’s leadership with the detailed data necessary to fully deploy Workamajig and adopt best practices within the tool to increase operational efficiencies and produce actionable data […]

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