Blog

Henry Stewart Webinar: The Hybrid Agency Tango

Deltek and The Henry Stewart Group host Vanessa Vollum Edwards, to discuss her philosophy on The Hybrid Agency Model. During this conversation, Vanessa will provide a detailed breakdown of the various Hybrid model types, the Pros, and Cons of each, and practical steps for helping IHA evolve from their legacy relationships into Hybrid.

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Part 3: COVID-19 – Managing Your Agency in Crisis

In the third and final part of the COVID-19 series, Vanessa focuses specifically on agencies that enjoyed a solid financial position prior to COVID-19.  She contends that these agencies are well-positioned to bounce back as the economy reopens, and are uniquely prepared to thrive in the “new normal” if they act swiftly and decisively.

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Part 2: COVID-19 – Managing Your Agency in Crisis

In the second part of this series, Vanessa takes a deep dive into how COVID-19 is impacting our industry and wreaking havoc in the global economy.  She contends that the next 30 day period is critical, as agency leadership has to act both decisively and wisely in order to preserve cash, protect culture and to […]

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Part 1: COVID-19 – Managing Your Agency in Crisis

In this series, Vanessa takes a deep dive into how COVID-19 is impacting our industry and wreaking havoc in the global economy.  She contends that the next 30 day period is critical, as agency leadership has to act both decisively and wisely in order to preserve cash, protect culture and to lay a foundation for […]

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Position Papers

Understanding the new ASC 606 Revenue Rules

If you are an Agency Principal, Creative, Account Manager or Project Manager…STOP! This article is not for you. Really. If you’re that curious and have no pressing client deadlines, go ahead and read it, but do so at your own risk. You might die of boredom. But, Agency CFOs and Controllers? You’re going to want […]

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The CPI Top Ten Broken Agency Processes: Part 4

Welcome back to the 4th and final installment in our CPI Top Ten Broken Agency Processes series. Writing these articles has been a bit of a cathartic experience for us, and we hope you’ve had the same experience while reading them. This article, Solutions to Financial Challenges, is perhaps our most in-depth and involved article; […]

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The CPI Top Ten Broken Agency Processes: Part 3

Thank you for returning for part three of the CPI Top Ten Broken Agency Processes. The first installment focused on identifying the top five operational challenges agencies face, with the second installment focused on the top five financial challenges confronting agencies. Subsequently, the third and fourth installments will focus on practical solutions to addressing these […]

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The CPI Top Ten Broken Agency Processes: Part 2

Welcome back for our second installment in The CPI Top Ten! Our first article in this series covered the most common broken processes from an agency Operational perspective; today’s article will cover the five most commonly broken Financial processes within agencies. A slight heads-up! The content in the following Financial processes (numbers 6-10) is a […]

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Press Releases

Adweek Webinar: From Defense to Offense

Portland, OR, June 18th, 2020 — Vanessa has been invited to speak at an Adweek event, co-hosted by Deltek, to share her experiences helping Agency leadership through the most difficult economic and cultural event in a generation.  She contends the shockwaves will be felt for years, and that Organizational Agility and Operational Resilience are the […]

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Deltek Interviews Vanessa Vollum Edwards for Women’s History Month

Portland, OR, March 6th, 2020 — Vanessa was honored to be recently interviewed by Deltek, a leading global provider of enterprise software and information solutions for project-based businesses, as part of Women’s History Month. Here’s the text of their interview! — In advertising agencies of all sizes, only around 39% of executive roles are held by […]

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AHA Engages CPI | PM Audit & Workamajig Training

Portland, OR, October 2nd, 2019 — Vancouver, WA based AHA Agency, has engaged Creative Performance Inc. to conduct an in-depth review of their PMO discipline, and how PM’s are currently leveraging their Agency Management Software of record.  The engagement will focus on Campaign Architecture, Project Architecture, Template & Project Setup, Tasks & Schedules, Managing Campaigns […]

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Argonaut Engages CPI | WorkBook Deployment

Portland, OR, September 9th, 2019 — San Francisco, CA -based Argonaut has engaged Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to assist in their transition from NetSuite to WorkBook by Deltek. CPI will be working closely with Deltek’s Professional Services team, as they oversee the […]

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