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Partners - AgencyStory - Creative Performance
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Agency
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Employee
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Value

Business Intelligence for Agencies

AgencyStory® is a patent-pending Business Intelligence solution for the Marketing Services industry.

“There is nothing so useless as doing efficiently, that which should not be done at all.” Peter Drucker

Engineered around the core principals of Financial Potential and Opportunity Cost, the solution helps leadership understand what the real potential is of their organization, in a manner that is both elegant and enlightening.  AgencyStory is based on ten years of marketing operations consulting, and is built specifically for Agency Principals, by Agency Principals.

AgencyStory® Pricing

Designed for three distinct agency environments that includes in-house, high-growth or complex-large organizations. We help align leaderships teams and measurably improve decision making in an increasingly competitive marketplace.

In-House

Validate your funding model, defend budgets and measure departmental performance.

Scorecards

Internal Agency

Agency Utilization

Time Analysis

Employee Performance

 

 

 

 

Designed for the leadership teams of both new and existing in-house agencies, looking to quantify the efficacy of their department and prepare for growth.

$799

per month

Get Started

Team

Scale your analytics and data insights to help your business grow and prepare for the future.

Scorecards

Agency Utilization

Agency Realization

Project Performance

Time Analysis

Employee Performance

Financial Performance

Department Profitability

Client Profitability

Designed for emerging-growth agencies, or the departmental leadership of larger organizations, looking to embrace data to dramatically improve decision making.

$999

per month

Get Started

Agency

Leverage data as a competitive advantage to achieve both your financial and cultural goals.

Scorecards

Agency Utilization

Agency Realization

Project Performance

Time Analysis

Employee Performance

Financial Performance

Department Profitability

Client Profitability

Designed for high-growth, complex or larger agencies, looking to align their leadership teams and leverage data to de-risk strategic decision making.

$1,699

per month

Get Started

Frequently Asked Questions

What systems does AgencyStory work with?

At launch, AgencyStory is designed to work with Workamajig®.  We are currently collaborating with WorkBook® (Deltek) to onboard them as our 2nd platform, followed by Advantage® and other integrated systems.

Why does your solution only work with “Integrated” Agency Management Software?

By design, AgencyStory extracts financial and operational data from integrated systems in order to explore data relationships that drive actionable insights.  Building these data relationships is simply not possible with non-integrated systems like QuickBooks®, Workfront® and MavenLink®.

Don’t tools like Workamajig already have Business Intelligence?

No. Metrics and KPI’s are not the same as BI.  While metrics (the measure of an action) and KPI’s (a measurable value of a business goal) are both inputs of BI, they are not linked nor provide context or actionable insight.  BI is the fusion of metrics, KPI’s, supplemental data and custom calculations that answer very specific strategic business questions.

Who was involved in your Beta test?

Our beta test included representation from a broad spectrum of agency types, sizes and market verticals.  This included a 600-person, F-500 in-house agency, mid-size digital agencies, mid-size integrated agencies and high-growth full-service, integrated and digital agencies.

Is AgencyStory turn-key, will it just work out of the box?

Great question!  Like any sophisticated reporting solution, data completeness and data quality are king.  AgencyStory will only function properly if an agency is using their agency management software in a manner that properly leverages both sides of their system.

We are unique, even by industry standards, should we build a custom solution?

It depends.  The average “simple” BI initiative generally takes 3-12 months to build something considered operational, with more complex BI initiatives taking between 3-5 years.  This is a massive investment, especially considering an 85% average failure rate for BI initiatives!  In the marketing services industry, we saw nearly a 100% failure rate, which is what prompted CPI to build AgencyStory.

How long did it take you to design and build AgencyStory?

CPI spent 3.5 years, with thousands of hours of design and coding just to get to Beta.  Along the way, we were also able to leverage 10 years of consulting, 150 client engagements, and our background in analytics to build something truly unique for our industry.

We are VERY creative, I’m worried that analytics will harm our culture.

Any tool, if designed or used improperly will have unintended consequences, which is why we specifically designed the solution to focus on measuring things that improve agency culture.  We love our industry, and strived to produce a solution to help leadership navigate an uncertain future, while focusing on what matters: the creative, the culture and the client.

Testimonial

"As our agency began to aggressively grow, we found that our old processes were unable to scale. We partnered with CPI to overhaul our marketing operations model, helping us modernize and prepare for the future."

Jennifer, Managing Director - Two Rivers Marketing

Contact CPI

We help agency leadership achieve their goals.

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