Our WHY.

“A decade ago we set out to create a niche consultancy dedicated to empowering leadership for marketing services organizations.”


Since those humble beginnings, we have helped nearly two hundred agencies navigate complex organizational change. Regardless if you are a 1,400-person global network or a scrappy 50-person boutique shop, we will help you remove barriers to your success.

Our Core Values

CPI has built a culture dedicated to empowering Agency leadership to achieve their financial and cultural goals.  Part of our ability to succeed is predicated on “right-fit”, where we partner with Agencies focused on addressing systemic challenges… not symptoms.  We don’t do Band-Aids.

We work with leadership teams that have BIG goals for their organization.  So, if you are looking to prepare your organization for sustainable growth, CPI is here for you.  We believe in:

  • Culture – We believe culture is your secret sauce, your Kung Fu.
  • Transparency – Bi-directional, open communication wins.
  • Alignment – Nothing happens until leadership is on the same page
  • Insight – Data improves decision making and reduces risk
  • Profitability – Profit enhances culture and creates opportunity

Meet Your Team

An effective Marketing Operations infrastructure is not an accident. It requires leadership to slow down, be introspective and have an honest conversation about balancing the competing forces of Clients, Creative, Culture and Profit.

Vanessa Vollum, President

Vanessa holds a BA in Philosophy, an MBA in Finance and is a member of (EO). She is also an accomplished multi-engine jet and helicopter pilot. Vanessa has spent the last decade driving transformational change for marketing services organizations.

Eric Edwards, Partner, Client Strategy

Eric holds a MBA in Marketing, is a serial entrepreneur, with a background in high-tech sales, digital agency ownership and software development. He's an alumni of (EO), is an angel investor and serves as an advisor to numerous early stage startups.

Jessica Stephens, Director of Training

Jessica is a Project Management and Workamajig® Black Belt, focused on driving operational efficiencies for CPI clients. She has a diverse background in human resources management, Project Management and change management.

Rene, CPA, Accounting Practice Lead

Rene is an Accounting Black Belt, CPA, and is focused on driving accounting and financial Best Practices for our clients. She has a diverse background that includes forensic auditing, SEC reporting, reporting & analysis, budgeting, forecasting and project management.

Alex Luke, Sr. PM, Resource Manager

Alex is a natural born project manager, with a gift for remaining calm any stressful situation. She has a proven knack for driving consensus and enjoys getting projects back on track. Alex has worked for several of the Pacific NW’s most creative agencies.

Ashley Dotty, AR/AP, Office Manager

Ashley has spent the last decade in the advertising industry wearing a variety of hats, including HR, Accounting and vendor management. She has a passion for event planning, and loves building lasting vendor and client relationships.


I’ve had the pleasure of working with CPI. Their professionalism, intelligent holistic approach and ability to integrate our short-term and long-term goals has been invaluable. Rene was the difference for me as we focused on aligning Workamajig with our financial processes.

Anna, Partner, Transformation – Godfrey Dadich


Contact CPI

We help agency leadership achieve their goals.

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