Portland, OR, October 1, 2016 — Workamajig® has invited Vanessa Edwards to be a keynote speaker for the third time in a row at their biennial Workology End-User Conference, to be held in Scottsdale, AZ from October 19th through 22nd. Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

“I’m very excited to be speaking again at Workology,” states Vanessa Edwards, President of CPI. “My goal at this conference is to explain how an empowered Integrated Project Management (IPM) Discipline, leveraging an integrated tool like Workamajig, can produce rich and insightful operational and financial data. This data can be leveraged to improve decision making, reduce risk, fuel growth, increase profit and change an organization’s culture, one step at a time.”

About Vanessa Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. She was tasked with finding a “middle way” that balanced the needs of finance/accounting with those of creative, culture and the client. It was during this period that she first deployed Workamajig…with an emphasis on best practices, workflows and obtaining actionable data, tripling agency profit. The agency was acquired in 2010.

Over the last six years, Vanessa has built a consultancy focused on helping agencies through complex organizational change, deploying integrated systems and business intelligence (AgencyStory®) to improve decision making. As a Workamajig partner, she has helped many of their largest and most complex clients achieve great success with the platform.

About Creative Performance

Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry (Brand + Agency). We specialize in measurably improving our clients’ throughput, resourcing, realization rates, utilization rates, quality and project profitability, while protecting creativity. CPI brings a balanced approach that emphasizes harmony between People, Process + Technology. Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployments.