Portland, OR, September 30, 2014 — Teradata Interactive Services, located in San Francisco, CA, has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to perform an in-depth Workamajig Performance Audit. CPI will work closely with Teradata to benchmark and document the usage of their instance.

“We are thrilled to engage with Teradata,” states Vanessa Edwards, President of CPI. “We will be working with management to identify keys areas for improving the usage of their scheduling, resourcing, push button utilization/realization reporting, and project cost accounting to help manage efficient and profitable growth within their parent company.”

Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

About Creative Performance

Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry (Brand + Agency). We specialize in measurably improving our clients’ throughput, resourcing, realization rates, utilization rates, quality and project profitability, while protecting creativity. CPI brings a balanced approach that emphasizes harmony between People, Process + Technology.  Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployments.

About Teradata

Teradata Interactive Services is an internal agency of Teradata that provides technical development, design, strategic services, and branding solutions that are both measureable and memorable. Specifically, they develop experiences, programs and communications that strengthen relationships between consumers and brands. The SBU leverages over fifteen years of marketing automation experience, coupled with demand generation best practices, to create cross‐channel communications that drive awareness, adoption and loyalty. Legacy clients represent a diverse portfolio of clients from both B2B and B2C, which include AAA, Autodesk, Avaya, Campbell’s, JP Morgan Chase, Panasonic, Siemens and Teradata. Post-acquisition, they have been aggressively onboarding Teradata clients into their installed base.