Portland, OR, November 5, 2018 — Taan Worldwide, a global agency network, hired Vanessa Vollum Edwards, President of Creative Performance Inc., to deliver a keynote presentation at their annual Global Meeting in Las Vegas, held Oct. 31 through Nov. 3 in Las Vegas, NV.

Vanessa delivered a well-received presentation titled ‘Potential…Not Profit: Financial Potential and Opportunity Cost,’ in which she introduced the concept of Agency Financial Potential and why simply site focusing on profitability is a legacy mindset keeping agency owners from true prosperity. She illustrated how Opportunity Cost is the true enemy, a critical metric ignored by agencies at their own peril, and walked the audience through the operational areas they should focus on for maximum impact, sharing practical next steps for reclaiming their agency’s Financial Potential.