Ideabar Engages CPI – Agency Performance Audit

Portland, OR, September 13, 2021 — Ideabar has engaged CPI for an Agency Performance Audit and Technology Deployment Roadmap.  The goal of the audit is to provide leadership with a forensic analysis of both internal and external agency teams; adopt best practice processes, procedures, and roles + responsibilities; and determine an ideal technology deployment plan to fully operationalize their investment, while leaving the smallest footprint within the organization.

“We are pleased to begin working with the Ideabar leadership team,” states Vanessa Edwards, President of CPI. “During our engagement, we will be evaluating current processes, systems and workflows so we can identify the best ways to implement and fully leverage a new system of record, in order to gain the operational data necessary to dramatically improve high-confidence decision making.”

About: Ideabar

Ideabar is a Florida-based marketing and media agency with clients spanning many markets and industries, from natural products to real estate. They are embarking on an exciting merger between their external-focused agency and the internal marketing agency of their parent corporation, C0x Enterprises.

About: CPI

Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence.  CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.

About: Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

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