Portland, OR, October 24th 2011 — Creative Performance Inc. (CPI), a national leader in financial and operational consulting for advertising agencies, has been engaged by Seattle, Washington-based Rally Marketing Group to assist in the setup and deployment of the Workamajig® platform, including agency best practices. “We are thrilled to be working with RALLY,” says Vanessa Edwards, President of CPI. “Over the coming weeks, we will be working closely together in all aspects of their deployment including an accounting conversion, full system setup, project management training, accounting training and agency operations reporting, among others.” Workamajig® is the most powerful and innovative project management software for ad agencies, design firms, in-house creative departments and everyone in the creative industry.
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About Creative Performance
CPI is a consulting firm that specializes in agency operations. We drive operational efficiency while maintaining your creativity. And yes, we realize that might sound like an oxymoron, but it isn’t—when it’s done right. That’s why we deploy project management solutions specially tailored to your agency. We make the creative process and operational process work together for you. People + Process + Technology: for maximum profitability, it all needs to add up. We start by finding the operational processes that’ll meet all your departments’ needs. Then we deploy the right tools to enhance agency-wide efficiency. Our rigorous and holistic methodology takes every little detail into account, without missing the big picture.
About RALLY Marketing Group
RALLY Marketing Group is a privately held integrated marketing and promotions agency headquartered in Seattle, Washington. RALLY clients include 7-Eleven, Procter & Gamble, Outback Steakhouse, Cargill, Valvoline, Safeway and Miller Coors. The company takes an integrated approach to reaching consumers via experiential marketing, promotions, influencer marketing, loyalty programs and strategic media and entertainment partnerships. Fortune 500 companies rely on RALLY to develop, execute and measure campaigns that prove their brand’s promise and deliver results. With a national footprint, RALLY offers the unique combination of strategic planning, creative development and logistical execution for clients in industries such as food & beverage, CPG, hospitality, beer/wine/spirits, entertainment, oil & gas, automotive and retail.
The Workamajig® name is the exclusive trademark of Creative Manager, Inc. and is registered in the U.S. Patent & Trademark Office.