Creative Performance Inc. earns Workamajig® Expert Status

Portland, OR, May 2, 2011 — Creative Performance Inc. (CPI), a national leader in financial and operational consulting for advertising agencies, has earned Workamajig® expert status. Becoming a Workamajig® expert requires a replete understanding of the platform (Client Services, Project Management, Trafficking, CRM and Finance modules) and the rollout of the solution for a minimum of three agency clientele.

“We are extremely pleased”, states Vanessa Edwards, President and Founder of CPI. “My journey with Workamajig® began nearly five years ago, when I was searching for a solution to help improve my own agency’s realization rates, drive efficiency and improve profitability. Post-adoption, our AGI went from 75% to 200% of the national average… providing us the retained earnings necessary to undergo explosive growth, leading to our eventual acquisition in 2010.” Today, CPI is taking those experiences and leveraging them on behalf of agency principals across the country.

About Creative Performance
Creative Performance is a consulting firm that specializes in agency operations. We drive operational efficiency while maintaining your creativity. And yes, we realize that might sound like an oxymoron, but it isn’t—when it’s done right. That’s why we deploy project management solutions specially tailored to your agency. We make the creative process and operational process work together for you. People + Process + Technology: for maximum profitability, it all needs to add up. We start by finding the operational processes that’ll meet all your departments’ needs. Then we deploy the right tools to enhance agency-wide efficiency. Our rigorous and holistic methodology takes every little detail into account, without missing the big picture.

About Workamajig®
Workamajig® is the most powerful and innovative project management software for ad agencies, design firms, in-house creative departments and everyone else in the creative industry. Workamajig® started more than 25 years ago as an operations and technology consulting firm to creative shops. But after seeing and experiencing the frustration that off-the-shelf project management systems caused, they decided to build their own customizable solution. Workamajig®, which was one of the first web-based systems ever built for the industry, quickly became a market leader. More than 17,000 users in creative firms ranging from 10 to 400 employees currently rely on Workamajig®. And 15% of the Fortune 500 companies use our creative agency software for their in-house departments. According to our calculations, Workamajig® is the most selected creative management system on the market.

The Workamajig® name and the Workamajig® logo are the exclusive trademarks of Creative Manager, Inc. and are registered in the U.S. Patent & Trademark Office.

About: CPI

Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence.  CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.

About: Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

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