Adweek Webinar: From Defense to Offense
Portland, OR, June 18th, 2020 — Vanessa has been invited to speak at an Adweek event, co-hosted by Deltek, to share her experiences helping Agency leadership through the most difficult economic and cultural event in a generation. She contends the shockwaves will be felt for years, and that Organizational Agility and Operational Resilience are the keys to success in our new normal. Find out more here: How Your Agency Can Emerge Stronger in the New Normal: From Defense to Offense.
Every cloud has a silver lining. The impact of Covid-19 can help agencies realign to become more agile and resilient. You can treat the current business downturn as an opportunity to let go of what isn’t working, embrace what is, and discover new ways to emerge stronger than before. What will your agency do to evaluate, change, improve, and accelerate business moving forward?
Join agency strategy consultant Vanessa Vollum Edwards and Deltek’s Nancy Murray for concrete and actionable steps agency leadership must take to improve organizational agility and resilience, the keys to success in the next economy. You’ll find out:
- Why the new normal will not be the old normal
- How organizational agility and resilience will define both short- and medium-term success
- Why knowledge has power and how It controls access to opportunity and advancement
About: Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software. She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.
Creative Performance Inc. is a consultancy that specializes in agency operations for the marketing services industry (agency and in-house). Over the last decade, CPI has helped over a hundred agencies through complex organizational change, with an emphasis on increasing project throughput, project profitability, client profitability and agency profit. CPI is consulting partners with AgencyStory®, Deltek WorkBook®, Oracle® and Workamajig® – helping their clients successfully deploy, adopt and transform in a manner that drives lasting change.