Portland, OR, June 9, 2016, — Chicago, IL based McGuffin Creative Group has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to perform an in-depth Workamajig Performance Audit. CPI will work closely with McGuffin to identify best practices around their People, Processes and Technology, with the goals of obtaining operational and financial data to improve visibility around project profitability, client profitability, realization rates and utilization rates.

“We look forward to our work with McGuffin Creative Group,” states Vanessa Edwards, President of CPI. “We will be working with their team to identify key areas for improving the usage of their Workamajig instance, providing strategic insights and actionable recommendations on how to fully operationalize and leverage their Workamajig investment.”

Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

About Creative Performance

Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry (Brand + Agency). We specialize in measurably improving our clients’ throughput, resourcing, realization rates, utilization rates, quality and project profitability, while protecting creativity. CPI brings a balanced approach that emphasizes harmony between People, Process + Technology. Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployments.

About McGuffin Creative Group

Located in Chicago, IL, McGuffin Creative Group, Inc. is the go-to creative partner for integrated, powerful communications that support, extend and enhance the brands of large professional enterprises; they are a one-stop shop for creative that drives their client’s business goals. Core capabilities include identity development, branding, retail graphics, event promotions, trade show graphics, direct mail, advertising, signage, email marketing, capabilities collateral, etc. They service numerous organizations, across numerous diverse verticals, represented by BMO, Allstate, Cadence Health, Jiminy Chips, Common Threads and Telefonix, among others.