Portland, OR, May 15, 2015 — San Diego, CA-based i.d.e.a. has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to perform an in-depth Workamajig Performance Audit. CPI will work closely with i.d.e.a. to identify best practices and areas for improvement around their People, Processes and Technology to improve data accuracy and fuel data-driven decisions.

“We look forward to our work with i.d.e.a.,” states Vanessa Edwards, President of CPI. “During our engagement, we will be working with their team to identify keys areas for improving the usage of their Workamajig instance, and gain the data necessary to make high-confidence decisions on how to fully leverage the platform to achieve their stated business goals.”

Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

About Creative Performance

Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry (Brand + Agency). We specialize in measurably improving our clients’ throughput, resourcing, realization rates, utilization rates, quality and project profitability, while protecting creativity. CPI brings a balanced approach that emphasizes harmony between People, Process + Technology.  Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployments.

About i.d.e.a.

Located in San Diego, CA, i.d.e.a. is an award winning integrated marketing company (and Certified Benefit Corporation, or “B Corp”) that has expertise in strategy, creative, design, brand purpose, brand management, digital, reputation, media and social. Specifically, they help brands shine by moving people, products and culture. Clients included Puma Golf, ecoATM, Harrah’s Resort and National University among others.