Portland, OR, March 5, 2013 — Portland, OR-based agency Babcock & Jenkins has hired Creative Performance Inc (CPI), a national leader in financial and operational consulting for advertising agencies, to perform an Agency Process Review.

“We look forward to working with Babcock & Jenkins,” states Vanessa Edwards, President of CPI.  “Throughout our engagement, we will work closely with the Babcock & Jenkins team to review, document and provide recommendations related to roles & responsibilities, workflow, resourcing, client and operational reporting, among others.”

About Creative Performance Inc.                

Creative Performance is a niche consulting firm that specializes in marketing and creative Agency operations. They help clients dramatically increase their realization rates, utilization rates, client profitability and workflow while maintaining their creativity.  The CPI management team consists of former agency owners focused exclusively on empowering agency principals to achieve their business and cultural goals.  CPI brings a balanced approach that emphasizes harmony between People, Process and Technology.  Clients include small, mid and enterprise organizations across North America.  CPI is a Workamajig® Expert Partner that tackles their most complex and sophisticated clients, including their largest enterprise deployment, a 1,300 person, 22-office agency.


About Babcock & Jenkins

Located in Portland, Ore., Babcock & Jenkins is an integrated agency that specializes in outbound marketing.  They enable their clients to bring accountability into their B2B marketing programs, which include targeting, acquiring and converting customers.  They have a mastery of every stage of the complex sales cycle, leveraging combinations of marketing automation, lead scoring, content and creative to intercept contacts where they consume information.  Clients include Google, Jive, IBM, Sun, DHL and Intel among others.