Portland, OR, July 31st, 2011 — Creative Performance Inc. (CPI), a national leader in financial and operational consulting for advertising agencies, has been engaged by Maxwell PR to conduct a full agency audit.  “We are very pleased to be working with Maxwell PR,” states Vanessa Edwards, President of CPI.  “We will be working diligently with Maxwell PR’s principals to conduct a thorough analysis of the organization, review operational processes, review financial statements and make recommendations related to billing, project management, role matrix mapping and technology best-practices.”

About Creative Performance
Creative Performance is a consulting firm that specializes in agency operations. We drive operational efficiency while maintaining your creativity. And yes, we realize that might sound like an oxymoron, but it isn’t—when it’s done right. That’s why we deploy project management solutions specially tailored to your agency. We make the creative process and operational process work together for you.  People + Process + Technology: for maximum profitability, it all needs to add up. We start by finding the operational processes that’ll meet all your departments’ needs. Then we deploy the right tools to enhance agency-wide efficiency. Our rigorous and holistic methodology takes every little detail into account, without missing the big picture.

About Maxwell PR
Located in Portland, OR, Maxwell PR is an independent public relations firm specializing in media relations, consumer engagement, social media and digital marketing for national consumer brands. Current consumer packaged goods clients include, Columbus Foods, Kettle Brand®, Mobia by Nautilus, Pacific Natural Foods, Peter Rabbit Organics, Tillamook Cheese, Whole Foods Market Portland and Yogi Tea. Its work in tourism and hospitality includes Travel Oregon, Willamette Valley Visitors Association, Tourism Walla Walla and the Astoria-Warrenton Chamber of Commerce.  Capabilities: PR, branding, marketing, food, beverage, CPG, consumer products, sustainability, travel and tourism.