In this series, Vanessa takes a deep dive into how COVID-19 is impacting our industry and wreaking havoc in the global economy. She contends that the next 30 day period is critical, as agency leadership has to act both decisively and wisely in order to preserve cash, protect culture and to lay a foundation for the future.
The first part of the series will focus specifically on agencies who find themselves in critical health (less than 30 days cash in the bank), and what actions they need to take to ensure their survival.