For the last decade, we have been helping creative agencies who are struggling to balance their Creative and Culture with the demands of Profitability. And while integrated platforms like Advantage, WorkBook® and Workamajig® help increase throughput and provide integrated financial and operational data, we’ve found our clients are struggling to leverage that raw data to improve decision making and change behavior. Enter AgencyStory™.
For the last three years, we have worked jointly with recognized industry leaders, authors and vendors in the business intelligence community to develop a patent-pending analytics solution, designed specifically for the marketing services industry. AgencyStory extracts raw data from platforms like Workamajig and creates a series of “curated” scorecards, dashboards and KPIs that are engineered to help agency Principals and Sr. Managers make tough decisions, grow and make lasting change to their cultures.
One of our AgencyStory dashboards, the Utilization Scorecard, was recently featured in The Big Book of Dashboards by Steve Wexler, Jeffrey Shaffer and Andy Cotgreave. We were honored to be included in this comprehensive reference book by recognized experts, which highlights effective visualization examples across many industries and platforms.
We’re excited to be able to offer you a digital excerpt of the 12-page Utilization Scorecard chapter here; contact us if you want to see how your agency’s data stacks up!