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Engineered around the core principles of Financial Potential and Opportunity Cost, this solution helps leadership understand what the real potential is of their organization, in a manner that is both elegant and enlightening. AgencyStory is based on ten years of marketing operations consulting and is built specifically for Agency Principals, by Agency Principals.<\/p>\n
Connect With CPI<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1712787444020{margin-bottom: 0px !important;}” el_class=”pt50″][\/vc_column_text][vc_toggle title=”What systems does AgencyStory\u00ae work with?” el_class=”faq1 blue”]At launch, AgencyStory\u00ae is designed to work with Workamajig\u00ae. We are currently collaborating with WorkBook\u00ae (Deltek) to onboard them as our 2nd platform, followed by Advantage\u00ae and other integrated systems.[\/vc_toggle][vc_toggle title=”Why does your solution only work with \u201cIntegrated\u201d Agency Management Software?” el_class=”faq2 blue”]By design, AgencyStory\u00ae extracts financial and operational data from integrated systems in order to explore data relationships that drive actionable insights. Building these data relationships is simply not possible with non-integrated systems like QuickBooks\u00ae, Workfront\u00ae and MavenLink\u00ae.[\/vc_toggle][vc_toggle title=”Don\u2019t tools like Workamajig\u00ae already have Business Intelligence?” el_class=”faq3 blue”]No. Metrics and KPI\u2019s are not the same as BI. While metrics (the measure of an action) and KPI\u2019s (a measurable value of a business goal) are both inputs of BI, they are not linked nor provide context or actionable insight. BI is the fusion of metrics, KPI\u2019s, supplemental data and custom calculations that answer very specific strategic business questions.[\/vc_toggle][vc_toggle title=”Who was involved in your Beta test?” el_class=”faq4 blue”]Our beta test included representation from a broad spectrum of agency types, sizes and market verticals. This included a 600-person, F-500 in-house agency, mid-size digital agencies, mid-size integrated agencies and high-growth full-service, integrated and digital agencies.[\/vc_toggle][vc_toggle title=”Is AgencyStory\u00ae turn-key, will it just work out of the box?” el_class=”faq5 blue”]Great question! Like any sophisticated reporting solution, data completeness and data quality are king. AgencyStory will only function properly if an agency is using their agency management software in a manner that properly leverages both sides of their system.[\/vc_toggle][vc_toggle title=”We are unique, even by industry standards; should we build a custom solution?” el_class=”faq6 blue”]It depends. The average \u201csimple\u201d BI initiative generally takes 3-12 months to build something considered operational, with more complex BI initiatives taking between 3-5 years. This is a massive investment, especially considering an 85% average failure rate for BI initiatives! In the marketing services industry, we saw nearly a 100% failure rate, which is what prompted CPI to build AgencyStory\u00ae.[\/vc_toggle][vc_toggle title=”How long did it take you to design and build AgencyStory\u00ae?” el_class=”faq7 blue”]CPI spent 3.5 years, with thousands of hours of design and coding just to get to Beta. Along the way, we were also able to leverage 10 years of consulting, 150 client engagements, and our background in analytics to build something truly unique for our industry.[\/vc_toggle][vc_toggle title=”We are VERY creative, I\u2019m worried that analytics will harm our culture.” el_class=”faq8 blue”]Any tool, if designed or used improperly will have unintended consequences, which is why we specifically designed the solution to focus on measuring things that improve agency culture. We love our industry, and strived to produce a solution to help leadership navigate an uncertain future, while focusing on what matters: the creative, the culture and the client.[\/vc_toggle][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column css=”.vc_custom_1712692820031{padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1712787475463{margin-bottom: 0px !important;}”]\n\t\t