Loveland, CO, November 1st 2024 — Creative Performance Inc. (CPI), a leading operations and financial consulting firm for marketing, advertising, and media agencies, announced today that World Vision, a global humanitarian organization with an in-house marketing organization, has engaged CPI for an Agency Transformation planning initiative.
The engagement will focus on designing a future-state operating model to improve the agency’s operational effectiveness and financial performance through targeted recommendations related to structure, workflow, governance, and management practices. This initiative is intended to produce a transformation plan, with execution to be led by World Vision’s internal leadership team.
“Agency transformation begins with intentionally designing how the organization should operate,” said Vanessa Edwards, President and Principal of CPI. “This engagement will provide World Vision with a clear, practical roadmap to strengthen long-term performance.”
As part of the Agency Transformation planning engagement, CPI will focus on:
- Utilization model design and capacity management
- Project management structure and operating standards
- Account management and operations organizational structure
- Workflow and process alignment
- Governance, accountability, and leadership alignment
Following the engagement, World Vision will have a clearly defined Agency Transformation Plan outlining recommended changes to its operating model, providing leadership with a structured foundation for internal execution and long-term performance improvement.
About World Vision
World Vision is a global humanitarian organization providing relief, development, and advocacy services to vulnerable children, families, and communities around the world. Through its in-house marketing and communications capabilities, World Vision supports mission-driven storytelling, fundraising, and awareness efforts aligned to its global impact.
About Creative Performance Inc.
Creative Performance Inc. (CPI) is the leading consulting firm focused exclusively on improving the operational and financial performance of marketing, advertising, and media agencies. Headquartered in Loveland, Colorado, CPI specializes in agency performance audits, financial optimization, and Workamajig consulting services, helping agencies increase profitability, efficiency, and organizational visibility.
For more information, visit www.cpi.consulting
