Proven Models for Departmental ROI

Marketing Operations is often described as “the function of a marketing organization, including People, Process, and Technology, that enables teams to operate efficiently and to scale with quality and consistency.”  Improving Marketing Operations for In-House teams starts with clearly defining Workflow and establishing a solid PMO – the most important forces, in our opinion, an organization can adopt to increase throughput + prioritization, improve quality and prove departmental ROI.

Simply put, In-House teams that leverage a well-designed Workflow with a dedicated Project Management discipline run vastly more smoothly than the ones that don’t. Without a strong Project Management discipline, your operations and efficiency are crippled.

How We Help

Over the last decade, CPI has helped hundreds of organizations successfully improve and/or deploy their Project Management disciplines, by building high-performance teams that positively impact every corner of the marketing department.  We do this by breaking down silos, designing cross-functional teams, adopting best-practice workflows and ensuring your team is rowing in the same direction at the same time.

  • Cross-Functional Workflows
  • Project Request + Intake Process
  • Work Breakdown Structure Design
  • PM Team Audit
  • Capacity Planning
  • Organizational Model Design
  • PM Team Design, Rollout and Training
  • Resourcing + Load Balancing Process


"Because our agency had grown at such a rapid pace, our processes that worked at 30 people, no longer worked at nearly 100. CPI worked with our agency as if they were one of us, deeply embedding themselves in our cultures and processes as if they were truly vested in our success."

Jen, Dir Client Services – Zehnder

Contact CPI

We help marketing leadership achieve their goals.

  • This field is for validation purposes and should be left unchanged.