Marketing Operations is often described as “the function of a marketing organization, including People, Process, and Technology, that enables teams to operate efficiently and to scale with quality and consistency.” Improving Marketing Operations for In-House teams starts with clearly defining Workflow and establishing a solid PMO – the most important forces, in our opinion, an organization can adopt to increase throughput + prioritization, improve quality and prove departmental ROI.
Simply put, In-House teams that leverage a well-designed Workflow with a dedicated Project Management discipline run vastly more smoothly than the ones that don’t. Without a strong Project Management discipline, your operations and efficiency are crippled.
Over the last decade, CPI has helped hundreds of organizations successfully improve and/or deploy their Project Management disciplines, by building high-performance teams that positively impact every corner of the marketing department. We do this by breaking down silos, designing cross-functional teams, adopting best-practice workflows and ensuring your team is rowing in the same direction at the same time.
"Because our agency had grown at such a rapid pace, our processes that worked at 30 people, no longer worked at nearly 100. CPI worked with our agency as if they were one of us, deeply embedding themselves in our cultures and processes as if they were truly vested in our success."
Loveland, CO, February 14, 2022 — Ramey has engaged CPI for an Agency Performance Audit. The goal of the audit is to provide leadership with a forensic analysis of the health of their organization, and to provide a detailed list of recommendations on how to achieve their goals with timelines, prioritization and total cost of […]
Read moreLoveland, CO, January 17, 2022 — Kinetic Marketing & Creative (Kinetic) has engaged CPI for a Workamajig Performance Audit. The findings from the audit will provide leadership with the detailed data necessary to properly structure Workamajig and adopt best practices within the tool to increase operational efficiencies and produce quality data for reporting and insights. […]
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