Excerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to the final installment of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid, with subsequent blog posts covering the Agency Led track – highlighting more traditional and familiar relationship models between Brands and […]
Read moreExcerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to Part 5 of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid, with subsequent blogs covering the remainder of the Agency Led track (left side), which highlighted more traditional and familiar relationship models between […]
Read moreExcerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to Part 4 of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid, with subsequent blogs covering the remainder of the Agency Led track (left side). The Agency Led track highlighted more traditional and […]
Read moreExcerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to Part 3 of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid and half of the “Frenemy” layer of the pyramid (Full-Service AOR). We followed up with our 2nd blog, which covered the […]
Read moreExcerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome back to Part 2 of The Hybrid Agency Tango! In the first part of the series we talked about the evolution of IHA from 1.0 to 2.0, into what is colloquially termed “Hybrid”. We also covered the first element of the “Frenemies” tier on the […]
Read moreExcerpts from Henry Stewart Seminar with Vanessa Vollum Edwards The In-House Agency (IHA) model is important, it’s evolving and it is here to stay. From my perspective, there have been three in-house movements, which I refer to as 1.0, 2.0 and Hybrid. 1.0, from the 1960’s to the 1990’s, focused primarily on cost reduction, increase […]
Read moreIf you are an Agency Principal, Creative, Account Manager or Project Manager…STOP! This article is not for you. Really. If you’re that curious and have no pressing client deadlines, go ahead and read it, but do so at your own risk. You might die of boredom. But, Agency CFOs and Controllers? You’re going to want […]
Read moreWelcome back to the 4th and final installment in our CPI Top Ten Broken Agency Processes series. Writing these articles has been a bit of a cathartic experience for us, and we hope you’ve had the same experience while reading them. This article, Solutions to Financial Challenges, is perhaps our most in-depth and involved article; […]
Read more