A Molecular View of Your In-House Team

In-House Agency, Marketing Department, Creative Studio: they’re not all names for the same thing. We understand that every in-house team operates differently – and that each has its own struggles and opportunities.

CPI’s In-House Performance Audit focuses on examining your organization at a near molecular level to understand your department’s key stakeholders, structure and design, as well as how you collaborate and integrate with other departments/agency partners and produce work. We then take this information to create a comprehensive, detailed and practical roadmap for improving every process in your IHA/department/studio, from project requests through to project completion and bill-backs.

How We Help

Your roadmap will become the “lighthouse” for both tactical and strategic decision making, enabling marketing leadership to improve project prioritization, increase throughput and utilization and prove your team’s value to the organization.

  • Project Request + Intake Analysis
  • Workflow Analysis
  • Work Breakdown Structure Analysis
  • Roles + Responsibilities Analysis
  • PM | PMO Discipline Analysis
  • Funding Model Analysis


"CPI is the absolute gold standard when it comes to agency consulting and expertise. Their core value is their point of view, methodology and experience in successful agency operations. And they deliver that with a highly professional and knowledgeable team that deliver these insights with a personal touch that is both fun and engaging."

Jason, VP Operations – MarkeTeam

Contact CPI

We help marketing leadership achieve their goals.

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