Warehouse 21 Hires CPI for Workamajig Performance Audit, plus Workflow + Customized Roles

Portland, OR, May 15, 2017 — Cheyenne, WY based Warehouse Twenty One (W21) has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to perform an in-depth Workamajig Performance Audit, followed by Agency Workflow development, customized AM + PM Roles & Responsibilities and an agency-wide DiSC Workshop.

CPI’s findings and recommendations from the Workamajig Performance Audit will be used to help standardize and clarify W21’s AM + PM roles and responsibilities as well as workflow, allowing them to deepen their end user adoption of the Workamajig platform. This will ultimately lead to improved accuracy and efficiencies in estimating, budget to actual management, resourcing, load balancing and performance management.

“We’re very excited to be working with W21 again,” states Vanessa Edwards, President of CPI. “During our engagement, we will be working with their team to identify key areas for improving the usage of their Workamajig instance, as well as defining and documenting best practice workflows and facilitating a Project Management rollout to increase throughput and improve agency profitability.”

Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

About Creative Performance

Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry (Brand + Agency). We specialize in measurably improving our clients’ throughput, resourcing, realization rates, utilization rates, quality and project profitability, while protecting creativity. CPI brings a balanced approach that emphasizes harmony between People, Process + Technology. Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployments.

About W21

Located in Cheyenne, Wyoming, Warehouse Twenty One (W21) is a full service agency that specializes in leveraging crafty research, strategic planning and groovy graphic design to provide custom solutions for their clients. Capabilities include multimedia, brand identity, creative design, web development, social, strategic planning and print, among others. They have a diverse portfolio of clients that includes financial institutions, non-profits, athletic programs, political campaigns, and wellness. W21 prides themselves on creating compelling content that is highly creative and engaging yet achieves business goals.

About Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

About CPI

Creative Performance Inc. is a consultancy that specializes in agency operations for the marketing services industry (agency and in-house). Over the last decade, CPI has helped over a hundred agencies through complex organizational change, with an emphasis on increasing project throughput, project profitability, client profitability and agency profit. CPI is consulting partners with AgencyStory®, Mavenlink, Oracle® and Workamajig® – helping their clients successfully deploy, adopt and transform in a manner that drives lasting change.

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