Portland, OR, November 12, 2018 — Vanessa Vollum Edwards delivered a well-received presentation at the Mirren CEO Summit, held in Chicago from Nov. 6-7.
Her presentation, titled ‘Potential…Not Profit: Financial Potential and Opportunity Cost,’ introduced the concept of Agency Financial Potential and why simply focusing on profitability is a legacy mindset keeping agency owners from true prosperity. She illustrated how Opportunity Cost is the true enemy, a critical metric ignored by agencies at their own peril, and walked the audience through the operational areas they should focus on for maximum impact, sharing practical next steps for reclaiming their agency’s Financial Potential.
The Mirren CEO Summit, held annually and limited to less than 150 agency leaders, addresses the most important issues related to building agency growth. This year, the Summit was broken into Four Pillars of Agency Growth: Model, Operations, Marketing, and Leadership.
You can watch Vanessa’s presentation on Mirren’s website (requires Mirren membership).
About Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. She was tasked with finding a “middle way” that balanced the needs of finance/accounting with those of creative, culture and the client. It was during this period that she first deployed Workamajig, with an emphasis on best practices, workflows and obtaining actionable data, tripling agency profit. The agency was acquired in 2010.
Over the decade, Vanessa has built a strategic consultancy focused on empowering agency principals, tackling complex organizational change and deploying integrated (accounting & project management) systems. She is also the driving force behind the development of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.
About Creative Performance
Creative Performance Inc. is a consultancy that specializes in agency operations for the marketing services industry (agency, brand and hybrid). Over the last decade, CPI has helped over a hundred agencies through complex organizational change, with an emphasis on increasing project throughput, project profitability, client profitability and agency profit. Clients include emerging growth, high growth and global agencies looking to gain competitive advantage and prepare for an uncertain future.
CPI is consulting partners with AgencyStory®, Mavenlink, Oracle® and Workamajig® – helping their clients successfully deploy, adopt and transform in a manner that drives lasting change.
Mirren is a membership organization for agency owners from a wide array of specialties (digital, PR, advertising, promotions, experiential and design) who are interested in increasing their success in business development and organic growth. Each year, they host webinars, group training and two annual events attended by hundreds of top agency professionals: the Mirren CEO Summit and Mirren Live New York.