Vanessa Vollum Edwards at Mirren CEO Summit

Portland, OR, November 12, 2018 Vanessa Vollum Edwards delivered a well-received presentation at the Mirren CEO Summit, held in Chicago from Nov. 6-7.

Her presentation, titled ‘Potential…Not Profit: Financial Potential and Opportunity Cost,’ introduced the concept of Agency Financial Potential and why simply focusing on profitability is a legacy mindset keeping agency owners from true prosperity. She illustrated how Opportunity Cost is the true enemy, a critical metric ignored by agencies at their own peril, and walked the audience through the operational areas they should focus on for maximum impact, sharing practical next steps for reclaiming their agency’s Financial Potential.

The Mirren CEO Summit, held annually and limited to less than 150 agency leaders, addresses the most important issues related to building agency growth. This year, the Summit was broken into Four Pillars of Agency Growth: Model, Operations, Marketing, and Leadership.

You can watch Vanessa’s presentation on Mirren’s website (requires Mirren membership).

About: Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

About: CPI

Creative Performance Inc. is a consultancy that specializes in agency operations for the marketing services industry (agency and in-house). Over the last decade, CPI has helped over a hundred agencies through complex organizational change, with an emphasis on increasing project throughput, project profitability, client profitability and agency profit. CPI is consulting partners with AgencyStory®, Deltek WorkBook®, Oracle® and Workamajig® – helping their clients successfully deploy, adopt and transform in a manner that drives lasting change.

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