Portland, OR, October 22, 2018 — Workamajig® once again called upon Vanessa Vollum Edwards to be a keynote speaker at their biennial Workology End-User Conference, held this year in San Diego, CA from October 14-17. Vanessa’s presentation about the evolution of Project Management, titled ‘PM Evolved: The Journey from Traffic to Ops’, highlighted the importance of the PM role within marketing agencies and described a necessary evolution of the role into one that is a true data-steward, an important responsibility which can help agency management make data-driven business decisions.
In addition, Vanessa was asked to pinch-hit an Accounting presentation when another speaker was unable to attend; quickly, Vanessa put together a finance presentation, good-humoredly titled ‘Accounting Is Sexy, Too!’. The lighthearted title belied the depth of the presentation, which began by highlighting some of the key ways financial professionals aren’t correctly using the Workamajig tool to its fullest extent. She then explained the power of good data from an integrated tool like Workamajig by describing the concepts of Financial Opportunity Cost and Financial Potential to the audience of approximately 200 agency executives.
Workamajig is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.
About Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. She was tasked with finding a “middle way” that balanced the needs of finance/accounting with those of creative, culture and the client. It was during this period that she first deployed Workamajig, with an emphasis on best practices, workflows and obtaining actionable data, tripling agency profit. The agency was acquired in 2010.
Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, tackling complex organizational change and deploying integrated (accounting & project management) systems. She is also the driving force behind the development of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.
About Creative Performance
Creative Performance Inc. is a consultancy that specializes in agency operations for the marketing services industry (agency, brand and hybrid). Over the last decade, CPI has helped over a hundred agencies through complex organizational change, with an emphasis on increasing project throughput, project profitability, client profitability and agency profit. Clients include emerging growth, high growth and global agencies looking to gain competitive advantage and prepare for an uncertain future.
CPI is consulting partners with AgencyStory®, Mavenlink, Oracle® and Workamajig® – helping their clients successfully deploy, adopt and transform in a manner that drives lasting change.