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TRM Engages CPI for Workflow | PM Rollout
Portland, OR, April 6, 2018 — Des Moines, IA-based Two Rivers Marketing has further engaged Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to develop customized Agency Workflow and launch a Project Management Discipline with customized Roles & Responsibilities and an agency DiSC Workshop.
CPI will work with the Two Rivers team to facilitate, document + visualize their unique Agency Workflows, customizing + incorporating best practices to create a more efficient, scalable + repeatable set of models. CPI will also work with Two Rivers to align their Organizational Structure with the newly defined Workflows, facilitate DiSC Profile Testing + Workshops, as well as customize Roles & Responsibilities (PR, Account Management, Project Management + Resourcing) to align them with the newly documented Workflows.
“We are very pleased to continue working with the Two Rivers team,” states Vanessa Edwards, President of CPI. “Throughout this engagement, we will help Two Rivers define and design agency processes and best practices to increase end-user adoption, facilitate post-merger integration and increase profitability.”
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About Two Rivers Marketing
Located in Des Moines, IA, Two Rivers Marketing (a subsidiary of Woodward Communications), is a full-service business-to-business (B2B) marketing communications agency that specializes in construction and manufacturing. Core capabilities include PR, trade media relations, trade show media support, social media, video storytelling, advertising, creative, content strategy, mobile, e-commerce, and more. They enjoy approximately 40 clients, including Miller Electric MFG, Bobcat, Doosan, BASF, Volvo Construction and Trane, among others.
About: CPI
Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence. CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.
About: Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.