TRM Engages CPI | Workamajig Performance Audit
Portland, OR, December 12, 2017 — Des Moines, IA based Two Rivers Marketing has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to perform an onsite Workamajig Performance Audit. CPI will work closely with Two Rivers to understand their agency workflow, roles + responsibilities, accounting processes and media processes, as well as their use of the Workamajig platform. The findings from the audit will provide the actionable data necessary to fully utilize their system and increase their end-user proficiency and adoption rates.
“We’re very excited to be working with Two Rivers,” states Vanessa Edwards, President of CPI. “During our engagement, we will be working with their team to identify keys areas for improving the usage of their Workamajig instance and gain the data necessary to make high-confidence decisions on how to fully leverage the platform to achieve their stated business goals.”
Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.
About Creative Performance
Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry (Brand + Agency). We specialize in measurably improving our clients’ throughput, resourcing, realization rates, utilization rates, quality and project profitability, while protecting creativity. CPI brings a balanced approach that emphasizes harmony between People, Process + Technology. Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployments.
About Two Rivers Marketing
Located in Des Moines, IA, Two Rivers Marketing (a subsidiary of Woodward Communications), is a full-service business-to-business (B2B) marketing communications agency that specializes in construction and manufacturing. Core capabilities include PR, trade media relations, trade show media support, social media, video storytelling, advertising, creative, content strategy, mobile, e-commerce, and more. They enjoy approximately 40 clients, including Miller Electric MFG, Bobcat, Doosan, BASF, Volvo Construction and Trane, among others.
About Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software. She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.
Creative Performance Inc. is a consultancy that specializes in agency operations for the marketing services industry (agency and in-house). Over the last decade, CPI has helped over a hundred agencies through complex organizational change, with an emphasis on increasing project throughput, project profitability, client profitability and agency profit. CPI is consulting partners with AgencyStory®, Mavenlink, Oracle® and Workamajig® – helping their clients successfully deploy, adopt and transform in a manner that drives lasting change.