Rinck Engages CPI | Workamajig Audit + Workflows

Portland, OR, October 12, 2017 — Lewiston, ME headquartered Rinck has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to conduct an onsite Workamajig Performance Audit, followed by Agency Workflow development and a Project Management Rollout with customized Roles & Responsibilities and an agency-wide DiSC Workshop.

CPI’s findings and recommendations from the Workamajig Performance Audit will be used to help standardize and clarify Love & Company’s AM + PM roles and responsibilities as well as workflow, allowing them to deepen their end user adoption of the Workamajig platform. This will ultimately lead to improved accuracy and efficiencies in estimating, budget to actual management, resourcing, load balancing and performance management.

“We’re looking forward to working with Rinck,” states Vanessa Edwards, President of CPI. “During our engagement, we will be working with their team to identify key areas for improving the usage of their Workamajig instance, as well as defining and documenting best practice workflows and facilitating a Project Management rollout to increase throughput and improve agency profitability.”

Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

About Creative Performance

Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry (Brand + Agency). We specialize in measurably improving our clients’ throughput, resourcing, realization rates, utilization rates, quality and project profitability, while protecting creativity. CPI brings a balanced approach that emphasizes harmony between People, Process + Technology. Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployments.

About Rinck

With offices in Lewiston, ME and Annapolis, MD, Rinck is a full-service marketing agency specializing in the strategic integration of market research and listening, advertising, digital, promotion and public relations. By offering a broad range of services, Rinck is able to take an unbiased approach to the tactical mix that will most effectively carry their client’s message to their consumers. Capabilities include branding strategy, television, radio, print ads, public relations, interactive, direct marketing, promotions, media strategy, and event marketing. They enjoy clients across various industries, including Education, Finance, Health and Transportation, among others.

About Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

About CPI

Creative Performance Inc. is a consultancy that specializes in agency operations for the marketing services industry (agency and in-house). Over the last decade, CPI has helped over a hundred agencies through complex organizational change, with an emphasis on increasing project throughput, project profitability, client profitability and agency profit. CPI is consulting partners with AgencyStory®, Mavenlink, Oracle® and Workamajig® – helping their clients successfully deploy, adopt and transform in a manner that drives lasting change.

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