Predicting the next U.S. recession

Portland, OR, August 13, 2019 — A protracted trade war between China and the United States, the world’s largest economies, and a deteriorating global growth outlook has left investors apprehensive about the end to the longest expansion in American history.

Opinion: Reuters Business News

Join Vanessa Vollum Edwards, as she examines how the potential economic downturn will impact the creative services industry, and how agency leadership can best prepare their organizations for the financial and cultural consequences.

YouTube: Preparing Your Agency For the 2020 Recession

Some sobering facts:

  1. US economy has grown 121 consecutive months, longest economic expansion in history
  2. 4/20 of the largest economies in the world are in recession
  3. UK Brexit + US-China trade war impacting market confidence
  4. Bond Yield Curve has inverted (done so before every recession since the 50’s)
  5. 2/3 of US Economist and 50% of Global CFO’s are predicting it by end of 2020

CFO’s are already adjusting their budgets

“Fears of a downturn have resurfaced after more than a decade of steady economic expansion.  2/3’s of CFOs said they expect the U.S. economy to enter a recession by the third quarter of 2020, according to the Duke University/CFO Global Business Outlook survey of more than 1,500 CFOs around the world. And nearly half of U.S. CFOs say a recession is likely to by the end of 2019.”

CFO’s Fear a Recession Is Coming. Preparation Will Help Them Stand Out . Tatyana Shumsky – https://www.wsj.com/articles

About Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

About CPI

Creative Performance Inc. is a consultancy that specializes in agency operations for the marketing services industry (agency and in-house). Over the last decade, CPI has helped over a hundred agencies through complex organizational change, with an emphasis on increasing project throughput, project profitability, client profitability and agency profit. CPI is consulting partners with AgencyStory®, Mavenlink, Oracle® and Workamajig® – helping their clients successfully deploy, adopt and transform in a manner that drives lasting change.

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