Love & Company Hires CPI for Workamajig Performance Audit, plus Workflow + PM Rollout

Portland, OR, April 17, 2017 — Frederick, MD based Love & Company has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to perform an in-depth Workamajig Performance Audit, followed by Agency Workflow development and a Project Management Rollout with customized Roles & Responsibilities and an agency-wide DiSC Workshop.

CPI’s findings and recommendations from the Workamajig Performance Audit will be used to help standardize and clarify Love & Company’s AM + PM roles and responsibilities as well as workflow, allowing them to deepen their end user adoption of the Workamajig platform. This will ultimately lead to improved accuracy and efficiencies in estimating, budget to actual management, resourcing, load balancing and performance management.

“We’re thrilled to work with Love and Company,” states Vanessa Edwards, President of CPI. “During our engagement, we will be working with their team to identify key areas for improving the usage of their Workamajig instance, as well as defining and documenting best practice workflows and facilitating a Project Management rollout to increase throughput and improve agency profitability.”

Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

About Creative Performance

Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry (Brand + Agency). We specialize in measurably improving our clients’ throughput, resourcing, realization rates, utilization rates, quality and project profitability, while protecting creativity. CPI brings a balanced approach that emphasizes harmony between People, Process + Technology. Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployments.

About Love & Company

Located in Fredrick, MD, Love & Company is a full-service marketing, advertising and sales management firm that specializes in marketing to seniors. Over the past two decades, the firm has developed marketing and sales programs and materials for more than 80 senior living communities. They have helped fill startup and mature communities, marketed expansions and repositioned communities to compete effectively in increasingly tight markets. Core capabilities include strategic services, marketing services, creative services, sales training & management and health services marketing among others.

About: CPI

Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence.  CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.

About: Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

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