Kinetic Engages CPI | WMJ Performance Audit

Loveland, CO, January 17, 2022 — Kinetic Marketing & Creative (Kinetic) has engaged CPI for a Workamajig Performance Audit.  The findings from the audit will provide leadership with the detailed data necessary to properly structure Workamajig and adopt best practices within the tool to increase operational efficiencies and produce quality data for reporting and insights.

“We are thrilled to begin working with the Kinetic leadership team,” states Vanessa Edwards, President of CPI. “During our engagement, we will be looking for ways to improve efficiencies using the Workamajig platform, as well as gain access to key operational and human capital metrics. Additionally, we will be focusing on organizational structure related to their PM discipline, with an emphasis on activities that produce actionable operational and financial data.”

Workamajig® is the most powerful and innovative integrated project management and accounting software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

About: Kinetic Marketing & Creative

Kinetic is an agency that focuses on change for the better. Since 2007, they’ve worked with companies undergoing reorganization, rebranding, or reinvigoration to bring them new life and success. Whether a client wants to build their online presence, communicate to their target audience through social media, or needs a print collateral piece to place in their prospective customer’s hands, Kinetic can plan, write, design, and produce it.

About: CPI

Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence.  CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.

About: Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

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