DWA Furthers Engagement with CPI for Workamajig Training + Conversion

Portland, OR, April 21, 2017 — Carmel, IN based DWA has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to facilitate Best Practice Training with End-User Workshops for their Workamajig deployment. Additionally, CPI will be working with their accounting and PM teams for their Project and Accounting Conversion, including Post-Launch Support.

CPI will work closely with the DWA leadership to maximize the ROI of their Workamajig investment, while ensuring that their business goals are balanced with their cultural and creative goals.

“We are very pleased to continue our relationship with DWA,” states Vanessa Edwards, President of CPI. “During our subsequent engagement, we will be working with the DWA team to fully leverage their investment, through increased utilization rates, decreased realization gaps, increased throughput and access to valuable financial and operational data.”

Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

About Creative Performance

Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry (Brand + Agency). We specialize in measurably improving our clients’ throughput, resourcing, realization rates, utilization rates, quality and project profitability, while protecting creativity. CPI brings a balanced approach that emphasizes harmony between People, Process + Technology. Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployments.

About Deborah Wood Associates (DWA)

Headquartered in Carmel, IN, DWA is the parent company for several medical communications agencies comprised of marketing strategists, scientific experts, trailblazing creatives, and innovative digital engineers. Under the shared mission of improving patient care, they partner with pharmaceutical and biotechnology clients to create dynamic content and execute exceptional personalized experiences that educate and engage healthcare professionals. Specifically, they combine best-in-class strategy, curriculum development, technology, and creative design to deliver high-quality medical education that is as compelling as it is compliant.

About Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

About CPI

Creative Performance Inc. is a consultancy that specializes in agency operations for the marketing services industry (agency and in-house). Over the last decade, CPI has helped over a hundred agencies through complex organizational change, with an emphasis on increasing project throughput, project profitability, client profitability and agency profit. CPI is consulting partners with AgencyStory®, Mavenlink, Oracle® and Workamajig® – helping their clients successfully deploy, adopt and transform in a manner that drives lasting change.

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