DNA Seattle Engages CPI | WMJ Performance Audit

Portland, OR, December 10, 2020 — DNA Seattle has engaged CPI for a Workamajig Performance Audit.  The goal of the audit is to provide leadership with the detailed data necessary to fully leverage their Workamajig investment, adopt operational best practices and use the tool in a manner that generates actionable data.  The meta goal is increased profitability to drive future growth.

“We are pleased to be working with the DNA leadership team,” states Vanessa Edwards, President of CPI. “During our engagement, we will be working with their team to understand their current processes so we can identify the best ways to implement Workamajig in order to fully leverage the platform so they can gain the data necessary to make high-confidence decisions to achieve their stated business goals.”

Workamajig® is the most powerful and innovative integrated project management and accounting software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

About: DNA Seattle

DNA is an independent creative agency that embeds strategic planning, communications strategy, and technology into the creative process to make love between people and brands. Clients include BECU, Seattle Sounders FC, Rainier Beer, and Taco Time, among others.

About: CPI

Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence.  CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.

About: Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

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