Vanessa Edwards presents as a keynote speaker at Workology 4.0

Portland, OR, April 8, 2014 — Creative Performance Inc. is pleased to announce that Vanessa Edwards, President of CPI, presented at Workamajig’s Workology 4.0 user conference in Phoenix, AZ last week.  Vanessa’s topic focused on CPI’s Agency Integrated Model℠, a non-abstract system that enables marketing services organizations to fully operationalize their tactical and strategic goals.

“It was an incredible honor to be one of Workamajig’s keynote speakers at Workology 4.0,” states Vanessa Edwards.  “We have spent years perfecting a scalable and flexible framework for helping Workamajig clients successfully deploy and then fully leverage the power of their solution.  Our emphasis has always been to protect an agency’s creativity, while simultaneously improving workflow, profitability and culture.”

A copy of Vanessa’s presentation can be downloaded from our website.

About Creative Performance

Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry.  They specialize in measurably improving their client’s throughput, resourcing, realization rates, utilization rates and project profitability, while protecting creativity.  The CPI management team consists of former agency owners, focused exclusively on empowering agency principals to achieve their business and cultural goals.  CPI brings a balanced approach that emphasizes harmony between People, Process and Technology.  Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployment: a 1,300 people, 22-office agency.


About Workamajig

Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.


About: CPI

Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence.  CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.

About: Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

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