Creative Performance Inc. signs The New Group as a client

Portland, OR, August 31st 2010— Creative Performance Inc. (CPI), a national leader in financial and operational consulting for advertising agencies, has been engaged by The New Group to assist in the setup and deployment of the Workamajig® platform. Workamajig® is the most powerful and innovative project management software for ad agencies, design firms, in-house creative departments and everyone else in the creative industry. “We are very pleased to be working with TNG,” states Vanessa Edwards, President of CPI. “Over the next few months we will be working with the executive team on deploying their Accounting and Project Management modules, including best-practices consulting related to project architecture and billing.”

About Creative Performance
Creative Performance is a consulting firm that specializes in agency operations. We drive operational efficiency while maintaining your creativity. And yes, we realize that might sound like an oxymoron, but it isn’t—when it’s done right. That’s why we deploy project management solutions specially tailored to your agency. We make the creative process and operational process work together for you. People + Process + Technology: for maximum profitability, it all needs to add up. We start by finding the operational processes that’ll meet all your departments’ needs. Then we deploy the right tools to enhance agency-wide efficiency. Our rigorous and holistic methodology takes every little detail into account, without missing the big picture.

About The New Group
Located in Portland, OR, The New Group mixes clock-stopping hot technology, modern development methodologies and value-driven design principles (utility, ease of use and trust) to create interactive experiences that empower users. Whether enabling them to find something they want, to understand what they really need, to be entertained or simply to be informed, we push to deliver real value. And that creates invaluable brand relevance, consumer trust and the desire to engage with you again and again.

The Workamajig® name and the Workamajig® logo are the exclusive trademarks of Creative Manager, Inc. and are registered in the U.S. Patent & Trademark Office.

About: CPI

Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence.  CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.

About: Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

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