Creative Performance Inc. signs GeoResponse as a client

Portland, OR, January 31st 2011 — Creative Performance Inc. (CPI), a national leader in financial and operational consulting for advertising agencies, has been engaged by GeoResponse to help develop a go-to-market plan for their unique direct marketing offerings. “We are very pleased to be working with GeoResponse,” states Vanessa Edwards, President of CPI. “It’s our belief that Geo is well positioned to enter the marketplace with a unique offering, and will be working diligently with them to identify attractive markets, facilitate partnerships and assist them in embracing best-practices across their organization.”

About Creative Performance
Creative Performance is a consulting firm that specializes in agency operations. We drive operational efficiency while maintaining your creativity. And yes, we realize that might sound like an oxymoron, but it isn’t—when it’s done right. That’s why we deploy project management solutions specially tailored to your agency. We make the creative process and operational process work together for you. People + Process + Technology: for maximum profitability, it all needs to add up. We start by finding the operational processes that’ll meet all your departments’ needs. Then we deploy the right tools to enhance agency-wide efficiency. Our rigorous and holistic methodology takes every little detail into account, without missing the big picture.

About GeoResponse
Located in Denver, CO, Geo Response is a direct marketing agency-list broker that empowers clients with the ability to ignite their advertising campaigns at the push of a button. With a massive email and matching physical mailing list of over 125 Million people, Geo Response has what clients need to acquire and retain their ideal customers. Our goal is to empower franchises, restaurants, professional service organizations; marketing agencies and non-profits to reach their growth goals.

About: CPI

Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence.  CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.

About: Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

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