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Creative Performance Inc. engages with Alexander Marketing
Portland, OR, January 10, 2013 — Creative Performance Inc. (CPI) has been engaged by Alexander Marketing to perform a Workamajig® process audit, accounting conversion and end-user accounting and project management training, bringing their expertise as a national leader in financial and operational consulting for advertising agencies. “We are excited to be working with Alexander”, states Vanessa Edwards, President of CPI. “Over the coming quarter, we will be working with them to reinvigorate and optimize their Workamajig® investment, with an eye on fully integrating the platform into their organization.”
Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.
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Creative Performance is a consulting firm that specializes in agency operations. We drive operational efficiency while maintaining your creativity. And yes, we realize that might sound like an oxymoron, but it isn’t—when it’s done right. That’s why we deploy project management solutions specially tailored to your agency. We make the creative process and operational process work together for you. People + Process + Technology: for maximum profitability, it all needs to add up. We start by finding the operational processes that’ll meet all your department’s needs. Then we deploy the right tools to enhance agency-wide efficiency. Our rigorous and holistic methodology takes every little detail into account, without missing the big picture.
Alexander Marketing is an integrated business-to-business marketing agency with four decades of experience serving national and international brands. They focus exclusively on helping science and engineering companies to build their brands, create attractive new ones, and grow profits in current channels from their offices in Grand Rapids, MI.
About: CPI
Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence. CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.
About: Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.