Creative Performance Inc. engaged by The Archer Group

Portland, OR, March 14, 2014  — The Archer Group, a Willington, DE based full-service digital agency has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to perform an in-depth Workamajig Performance Audit. CPI will work closely with The Archer Group to benchmark their WMJ deployment against their stated goals.

“We look forward to our work with The Archer Group,” states Vanessa Edwards, President of CPI. “During our audit, we will be working with their management team to evaluate their use of the Workamajig platform and their agency process.  We will provide detailed recommendations on ways to improve and enhance how they use the technology to gain better insights into their agency operations.”

Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.

About Creative Performance

Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry.  They specialize in measurably improving their client’s throughput, resourcing, realization rates, utilization rates and project profitability, while protecting creativity.  The CPI management team consists of former agency owners, focused exclusively on empowering agency principals to achieve their business and cultural goals.  CPI brings a balanced approach that emphasizes harmony between People, Process and Technology.  Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployment: a 1,300 person, 22-office agency.


About The Archer Group

The Archer Group is the Delaware Valley’s fastest growing full-service digital agency.  Their unique integration of creative, technical, and user experience professionals enables them to create a wide range of offerings that includes: website development, mobile application creation, online advertising, and social media solutions.  The Archer Group has received numerous regional and international awards for interactive marketing excellence, and enjoys clients that include Wawa, Appleton Estate, VikingFjord, AmeriGas and Prudential among others.

About: CPI

Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence.  CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.

About: Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

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