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Creative Performance Inc. begins work with Liquid Agency
Portland, OR, April 23, 2014 — Liquid Agency, a San Jose and Portland, OR based branding agency, has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to perform an in-depth Workamajig Performance Audit. CPI will work closely with Liquid’s management team to establish a core baseline and benchmarks for fully realizing their business goals with the Workamajig platform.
“We are excited to start working with Liquid,” states Vanessa Edwards, President of CPI. “During our audit, we will be working with their management team to provide key insights and actionable recommendations on how to fully realize their goals with the Workamajig platform.”
Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.
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Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry. They specialize in measurably improving their client’s throughput, resourcing, realization rates, utilization rates and project profitability, while protecting creativity. The CPI management team consists of former agency owners, focused exclusively on empowering agency principals to achieve their business and cultural goals. CPI brings a balanced approach that emphasizes harmony between People, Process and Technology. Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployment: a 1,300 person, 22-office agency.
Liquid Agency is a leading branding agency with main offices in San Jose and Portland, OR as well as remote locations in New York; Nottingham, UK; and Santiago, Chile. Their capabilities include brand strategy, brand identity, brand marketing, environmental branding, digital branding and brand management, among others. Liquid enjoys a diverse set of global clients, including Adidas, Adobe, Cisco, HP, Microsoft, Sony and Wal-Mart.
About: CPI
Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence. CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.
About: Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.