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CPI engaged by Universal Orlando Resort
Portland, OR, November 30, 2015 — Universal Orlando Resort, a theme park resort owned by NBCUniversal, has engaged Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to perform an in-depth Workamajig Performance Audit for their in-house agency. CPI will work closely with Universal to identify best practices around their People, Processes and Technology, with an emphasis on improving project profitability, project throughput, end-user adoption and gaining access to operational reports to enable data-driven decisions.
“We are excited to begin working with the Universal Orlando Resort internal marketing & sales team,” states Vanessa Edwards, President of CPI. “During our engagement, we will be working with their team to identify key areas for improving the usage of their Workamajig instance, providing strategic insights and actionable recommendations on how to fully operationalize and leverage their Workamajig investment.”
Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.
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Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry (Brand + Agency). We specialize in measurably improving our clients’ throughput, resourcing, realization rates, utilization rates, quality and project profitability, while protecting creativity. CPI brings a balanced approach that emphasizes harmony between People, Process + Technology. Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployments.
About Universal Orlando Resort
The Universal Orlando Resort, commonly known as Universal Orlando, is a theme park resort in Orlando, Florida. It is wholly owned by NBCUniversal and its affiliates. Universal Orlando is the largest property operated by Universal Parks & Resorts and is the largest resort in Orlando, Florida. Universal Orlando consists of two theme parks (Universal Studios Florida and Islands of Adventure), a nighttime entertainment complex (Universal CityWalk Orlando), and four Loews Hotels (Loews Portofino Bay Hotel, Hard Rock Hotel, Loews Royal Pacific Resort and Cabana Bay Beach Resort).
About: CPI
Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence. CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.
About: Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.