CPI begins engagement with Fuseideas
Portland, OR, June 15, 2015 — Fuseideas, headquartered in Boston, MA, has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to perform an in-depth Workamajig Performance Audit. CPI will work closely with Fuseideas to identify best practices around their People, Processes and Technology, with the goals of obtaining operational and financial data to improve visibility around project profitability, client profitability, realization rates and utilization rates.
“We are excited to begin working with Fuseideas,” states Vanessa Edwards, President of CPI. “During our engagement, we will be working with their team to identify key areas for improving the usage of their Workamajig instance, providing strategic insights and actionable recommendations on how to fully operationalize and leverage their Workamajig investment.”
Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.
About Creative Performance
Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry (Brand + Agency). We specialize in measurably improving our clients’ throughput, resourcing, realization rates, utilization rates, quality and project profitability, while protecting creativity. CPI brings a balanced approach that emphasizes harmony between People, Process + Technology. Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployments.
Located in Boston, MA, Fuseideas is an award winning full-service advertising and creative agency, driven by measurable results with a laser focus on ROI. Capabilities include brand development, creative marketing strategy, integrated advertising, media planning, creative and design, interactive digital marketing, website development, measurable results and analytics. They enjoy a diverse portfolio of clients, from Fortune 500 to small and innovative companies in higher education, travel and tourism, cable and entertainment and technology. Fuseideas was recently named the 12th fastest growing privately held company in MA, by the Boston Business Journal.
Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence. CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.
About: Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software. She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.