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Cactus Hires CPI for Workamajig Performance Audit
Portland, OR, June 14, 2016, — Denver, CO based Cactus has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to perform an in-depth Workamajig Performance Audit. CPI will work closely with Cactus to understand their agency workflow, roles + responsibilities, accounting processes, media processes, as well as their use of the Workamajig platform. After a thorough analysis, CPI will provide detailed recommendations that will ultimately lead to improved accuracy and efficiencies in estimating, budget to actual management, resourcing, load balancing and performance management.
“We’re excited to work with Cactus,” states Vanessa Edwards, President of CPI. “During our engagement, we will be working with their team to identify keys areas for improving the usage of their Workamajig instance, and gain the data necessary to make high-confidence decisions on how to fully leverage the platform to achieve their stated business goals.”
Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.
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Creative Performance Inc. is a niche-consulting firm for the Marketing Services industry (Brand + Agency). We specialize in measurably improving our clients’ throughput, resourcing, realization rates, utilization rates, quality and project profitability, while protecting creativity. CPI brings a balanced approach that emphasizes harmony between People, Process + Technology. Clients include small, mid-market and enterprise organizations across North America. CPI is an Oracle Agile PLM Gold Partner and Workamajig® Expert Partner, tackling their most complex and sophisticated clients, including their largest enterprise deployments.
Located in Denver, CO, Cactus is a full-service communications agency that delivers brand impact for companies and causes, through data-driven strategies, advertising, design, interactive, digital and integrated media services. Core capabilities include consumer insight, brand strategy, content creation, design, production, interactive digital marketing, media planning and buying, social media and PR. They have been nationally recognized for their innovative work by The One Show, Communication Arts, The Webby Awards, SXSW, Favorite Website Awards, Advertising Age and Creativity, among others.
About: CPI
Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence. CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.
About: Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.