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BPD Engages CPI | Workamajig Performance Audit
Portland, OR, September 7, 2018 — Boca Raton, FL-based BPD has hired Creative Performance Inc. (CPI), a national leader in financial and operational consulting for the marketing services industry, to perform a remote Workamajig Performance Audit.
CPI will work closely with the BPD team to understand their current processes, team responsibilities, media and accounting processes, as well as their use of the Workamajig platform. The findings from the audit will provide the actionable data necessary to fully utilize their system and increase their end-user proficiency/adoption rates.
“We look forward to working with BPD,” states Vanessa Edwards, President of CPI. “During our engagement, we will be working with their team to identify operational inefficiencies, increase agency throughput and gain access to key metrics and reporting to improve decision making.”
Workamajig® is the most powerful and innovative project management software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.
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About BPD
Located in Boca Raton, FL, Brown Parker & DeMarinis (BDP) is the leading full-service hospital marketing services agency in the country. BDP has created a proprietary three-pronged approach to healthcare marketing that incorporates Sub-specialization, Tradigital and Service Excellence to deliver best-in-class results. Capabilities include Hospital and Medical Device Marketing, Strategy, Branding, Service Line Campaigns, Product Promotions, Traditional Advertising, Digital Advertising, Creative Development, Content Development and Media. BDP has helped over 100 hospitals, driven by the singular purpose of transforming their brands and delivering results.
About: CPI
Creative Performance Inc. (CPI) is a marketing operations consultancy for the marketing services industry (both Agency + In-House). We specialize in improving our client’s Organizational Agility and Operational Resilience, through a seamless integration of industry best practices, mar-tech and business intelligence. CPI is an AgencyStory®, Deltek®, Oracle Agile and Workamajig® partner.
About: Vanessa Vollum Edwards
Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.