40+ FTE, Full-Service Marketing Agency

Leadership adopted Workamajig in 2011 to improve operational efficiencies (throughput) and gain access to metrics to drive decision making. Since adoption, the agency faced challenges exacerbated by high-growth, that included AM/PM misalignment, defining their Agency of Record (AOR) workflows, utilization + realization reporting, forecasting, schedule management and manual resourcing.

IMPACT

Today the agency has enjoyed a period of rapid growth fueled by their investment in Marketing Operations. The redesign of their Project Management discipline has improved their ability to deliver projects on-time and on-budget. Account Management has been empowered to focus on client relationships and marketing strategy. They have leveraged Workamajig to improve scoping, optimize project intake, increase project velocity and improve project profitability. Leadership now has the ability to monitor account, employee and department profitability.

Connect With CPI

Existing Technology Audit
Process + Workflow Audit
Roles + Responsibilities Audit
Workflow Design
Technology Redeployment
Business Intelligence Deployment