Leadership adopted Workamajig in 2011 to improve operational efficiencies (throughput) and gain access to metrics to drive decision making. Since adoption, the agency faced challenges exacerbated by high-growth, that included AM/PM misalignment, defining their Agency of Record (AOR) workflows, utilization + realization reporting, forecasting, schedule management and manual resourcing.
Today the agency has enjoyed a period of rapid growth fueled by their investment in Marketing Operations. The redesign of their Project Management discipline has improved their ability to deliver projects on-time and on-budget. Account Management has been empowered to focus on client relationships and marketing strategy. They have leveraged Workamajig to improve scoping, optimize project intake, increase project velocity and improve project profitability. Leadership now has the ability to monitor account, employee and department profitability.
"CPI is the absolute gold standard when it comes to agency consulting and expertise. Their core value is their point of view, methodology and experience in successful agency operations. And they deliver that with a highly professional and knowledgeable team that deliver these insights with a personal touch that is both fun and engaging."
Loveland, CO, February 14, 2022 — Ramey has engaged CPI for an Agency Performance Audit. The goal of the audit is to provide leadership with a forensic analysis of the health of their organization, and to provide a detailed list of recommendations on how to achieve their goals with timelines, prioritization and total cost of […]
Read moreLoveland, CO, January 17, 2022 — Kinetic Marketing & Creative (Kinetic) has engaged CPI for a Workamajig Performance Audit. The findings from the audit will provide leadership with the detailed data necessary to properly structure Workamajig and adopt best practices within the tool to increase operational efficiencies and produce quality data for reporting and insights. […]
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