Portland, OR, January 27, 2011 — Happy New Year from Creative Performance! Now that 2010 is behind us, there are several things agencies need to remember to do to close...
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Portland, OR, December 31st 2010 — Creative Performance Inc. (CPI), a national leader in financial and operational consulting for advertising agencies, has been engaged by Pure Branding to participate in...
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Portland, OR, December 22, 2010 — A shout out to all agency employees playing a dual or even multi-titled role! Maybe you are an Account/Project Manager, or an Account Manager actually...
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Portland, OR, December 2, 2010 — Agency slippage is the amount in dollars of billable work each year that you are not billing your customers. Imagine if you could just...
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Portland, OR, November 3, 2010 — Where do you put your direct labor on your income statement? I have been asked this question multiple times and while it doesn’t matter...
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Portland, OR, October 28, 2010 — Have you realized your operating profit, or net income just isn’t where it needs to be? According to David Baker, you should be shooting...
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Portland, OR, October 21, 2010 — Had a great day at David Baker’s Financial Seminar in San Francisco today. He talked heavily about the dangers of having a client concentration...
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Portland, OR, October 1, 2010 — The goal of this blog is to discuss all the different ways to help make your Agency become more efficient and profitable, without taking...
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Portland, OR, September 30, 2010 — Creative Performance Inc. (CPI), a national leader in financial and operational consulting for advertising agencies, has been engaged by Atwater Consulting to conduct a...
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Creative Performance is a consulting firm that specializes in agency operations. We drive operational efficiency while maintaining your creativity…
“The CPI experience is less about software deployment and more about agency synergy…” Trevor Graves-Principal, Nemo Design
Creative Performance specializes in deploying and configuring the Workamajig® and FunctionFox platforms, two of the leading project management solutions for the marketing agency industry. Whether you’re evaluating a solution, or...
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Portland, OR, August 31st 2010— Creative Performance Inc. (CPI), a national leader in financial and operational consulting for advertising agencies, has been engaged by The New Group to assist in...
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It’s been a wild ride. The transition from founding, operating and selling an agency into management consulting for the marketing services industry has been full of surprises. We started this...
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Imagine your agency landing a seven-figure contract with a Fortune 100 brand, only to discover a year later that your agency profitability has cratered, resulting in: smaller dividends, reduced profit...
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Welcome back for our second installment in The CPI Top Ten! Our first article in this series covered the most common broken processes from an agency Operational perspective; today’s article...
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Welcome back to the second part of our Project Management article trilogy, The Ugly Duckling: Project Management in a Creative Centric World. We’ve received a tremendous amount of positive feedback...
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Thank you for returning for part three of the CPI Top Ten Broken Agency Processes. The first installment focused on identifying the top five operational challenges agencies face, with the...
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Welcome to the third and final installment of the series titled The Ugly Duckling: Project Management in a Creative Centric World. In this final chapter, we’ll discuss how to overcome...
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Welcome back to the 4th and final installment in our CPI Top Ten Broken Agency Processes series. Writing these articles has been a bit of a cathartic experience for us,...
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