You know that your Media team is providing highly valuable services and capabilities to your clients and increasing ROI on their campaigns. However, you’re struggling with managing the Media Operations, and knowing the right integration points between Media and the other agency departments. In addition, you’re unsure whether your compensation models are working for or against you.
With the pressure of reduced media fees and commissions along with the high cost of media mistakes, agencies need to find a way to improve cross-functional integration points, clarify media responsibilities, increase accuracy of media reconciliation and billing, utilize better technology solutions, ultimately improving overall Media departmental profitability.
We help agencies define and document their ideal Media Models, create best practice compensation structures, develop workflows with defined cross-functional integration points, refine and clarify media responsibilities across all teams, optimize media technologies and implement best practice Media reconciliation and accounting.
"CPI is the absolute gold standard when it comes to agency consulting and expertise. Their core value is their point of view, methodology and experience in successful agency operations. And they deliver that with a highly professional and knowledgeable team that deliver these insights with a personal touch that is both fun and engaging."
Loveland, CO, February 14, 2022 — Ramey has engaged CPI for an Agency Performance Audit. The goal of the audit is to provide leadership with a forensic analysis of the health of their organization, and to provide a detailed list of recommendations on how to achieve their goals with timelines, prioritization and total cost of […]
Read moreLoveland, CO, January 17, 2022 — Kinetic Marketing & Creative (Kinetic) has engaged CPI for a Workamajig Performance Audit. The findings from the audit will provide leadership with the detailed data necessary to properly structure Workamajig and adopt best practices within the tool to increase operational efficiencies and produce quality data for reporting and insights. […]
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