By now, you’ve likely heard about the SBA’s second round of the Paycheck Protection Program (PPP) being open to businesses…but did you know that this second round of PPP, which went live last month, can be partially used to cover software expenses, like AgencyStory®?
Read moreDeltek and The Henry Stewart Group host Vanessa Vollum Edwards, to discuss her philosophy on The Hybrid Agency Model. During this conversation, Vanessa will provide a detailed breakdown of the various Hybrid model types, the Pros, and Cons of each, and practical steps for helping IHA evolve from their legacy relationships into Hybrid.
Read moreIn the third and final part of the COVID-19 series, Vanessa focuses specifically on agencies that enjoyed a solid financial position prior to COVID-19. She contends that these agencies are well-positioned to bounce back as the economy reopens, and are uniquely prepared to thrive in the “new normal” if they act swiftly and decisively.
Read moreIn the second part of this series, Vanessa takes a deep dive into how COVID-19 is impacting our industry and wreaking havoc in the global economy. She contends that the next 30 day period is critical, as agency leadership has to act both decisively and wisely in order to preserve cash, protect culture and to […]
Read moreExcerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to the final installment of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid, with subsequent blog posts covering the Agency Led track – highlighting more traditional and familiar relationship models between Brands and […]
Read moreExcerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to Part 5 of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid, with subsequent blogs covering the remainder of the Agency Led track (left side), which highlighted more traditional and familiar relationship models between […]
Read moreExcerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to Part 4 of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid, with subsequent blogs covering the remainder of the Agency Led track (left side). The Agency Led track highlighted more traditional and […]
Read moreExcerpts from Henry Stewart Seminar with Vanessa Vollum Edwards Welcome to Part 3 of the Hybrid Agency Tango! As a quick reminder, the 1st blog post focused on an introduction to the Hybrid Pyramid and half of the “Frenemy” layer of the pyramid (Full-Service AOR). We followed up with our 2nd blog, which covered the […]
Read moreLoveland, CO, February 14, 2022 — Ramey has engaged CPI for an Agency Performance Audit. The goal of the audit is to provide leadership with a forensic analysis of the health of their organization, and to provide a detailed list of recommendations on how to achieve their goals with timelines, prioritization and total cost of […]
Read moreLoveland, CO, January 17, 2022 — Kinetic Marketing & Creative (Kinetic) has engaged CPI for a Workamajig Performance Audit. The findings from the audit will provide leadership with the detailed data necessary to properly structure Workamajig and adopt best practices within the tool to increase operational efficiencies and produce quality data for reporting and insights. […]
Read moreLoveland, CO, January 3, 2022 — AdventHealth has engaged CPI for a Workamajig Performance Audit. The findings from the audit will provide the actionable data necessary to plan and refine their system setup, and create customized training to increase end-user proficiency/adoption rates. “We are pleased to be working with the AdventHealth marketing leadership team,” states […]
Read morePortland, OR, October 11, 2021 —Ten Adams has re-engaged CPI for Ideal Client Engagement Models, Workflow Design + Visualization, Campaign Architecture Review and Project Architecture Facilitation. “We are pleased to be reengaging with the Ten Adams leadership team,” states Vanessa Edwards, President of CPI. “After working with Ten Adams to design and rollout their Integrated […]
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