Marketing Operations is often described as “the function of a marketing organization, including People, Process, and Technology, that enables teams to operate efficiently and to scale with quality and consistency.” At CPI, we describe Marketing Operations as the single most important force an organization can adopt to transform culture and profitability.
Every day, thousands of decisions are being made by both leadership and employees that impact the health of their organization. If not well coordinated by both a Financial and Operational Model, these decisions create shockwaves throughout the organization, eventually impacting the work, clients and profit.
CPI has an extensive track record of working with leadership to articulate their long-term cultural and financial goals. That insight is leveraged to develop custom Operating and Financial Models, which then link human activity and decisions to strategic goals. We help ensure that everyone in the boat is rowing in the same direction, at the same time.
"Vanessa is a great Marketing Operations resource. As a former agency owner, she understands the unique challenges of balancing client expectations with culture and profit."
Loveland, CO, February 14, 2022 — Ramey has engaged CPI for an Agency Performance Audit. The goal of the audit is to provide leadership with a forensic analysis of the health of their organization, and to provide a detailed list of recommendations on how to achieve their goals with timelines, prioritization and total cost of […]
Read moreLoveland, CO, January 17, 2022 — Kinetic Marketing & Creative (Kinetic) has engaged CPI for a Workamajig Performance Audit. The findings from the audit will provide leadership with the detailed data necessary to properly structure Workamajig and adopt best practices within the tool to increase operational efficiencies and produce quality data for reporting and insights. […]
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