What’s the value of knowledge? Of wisdom? We believe the ability to learn from mistakes, anticipate future opportunities and improve decision making is the defining trait of best-in-class In-House teams vs. their counterparts who find themselves behind the power-curve.
Traditional analytics and reporting focus on raw data or information in a vacuum. We understand that it’s the holistic combination of departmental, employee, operational and project data that provides critical insights into the health of the organization, and is the foundation for defending and growing budgets over time.
At CPI, we help leadership focus on the information (not noise) that is critical to their success. Actionable insight doesn’t come from simply selecting a tool. Rather, it’s a holistic combination of organizational design, roles + responsibilities, workflows and daily activities that manifest as inputs into a marketing operations tool that produces raw data. We intake that data into a patent pending, curated BI solution that produces critical insights, which are accurate, timely, relevant and enlightening.
"It was invaluable working with Vanessa, as she was honest and straightforward with our team. It's often challenging for principals to see what's in front of them. I'd highly recommend collaborating with CPI as they can help agencies focus on the right path to success."
Loveland, CO, February 14, 2022 — Ramey has engaged CPI for an Agency Performance Audit. The goal of the audit is to provide leadership with a forensic analysis of the health of their organization, and to provide a detailed list of recommendations on how to achieve their goals with timelines, prioritization and total cost of […]
Read moreLoveland, CO, January 17, 2022 — Kinetic Marketing & Creative (Kinetic) has engaged CPI for a Workamajig Performance Audit. The findings from the audit will provide leadership with the detailed data necessary to properly structure Workamajig and adopt best practices within the tool to increase operational efficiencies and produce quality data for reporting and insights. […]
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