Loveland, CO, March 1st 2024 — Creative Performance Inc. (CPI), a leading operations and financial consulting firm for marketing, advertising, and media agencies, announced today that Ideabar Agency, a full-service in-house marketing and media agency, has engaged CPI for an Agency Transformation initiative.
The engagement will focus on improving the agency’s operational and financial performance through targeted changes to structure, workflow, governance, and management practices. CPI will work with agency leadership to remove inefficiencies, improve throughput, and build an operating model that supports sustainable growth.
“Agency transformation is about intentionally designing how an agency operates to improve performance and throughput, while maintaining creativity,” said Vanessa Edwards, President and Principal of CPI. “This engagement will help Ideabar Agency strengthen its operational foundation and improve delivery timing while making space for the team to do their best work.”
As part of the Agency Transformation engagement, CPI will focus on:
- Organizational structure and operating model
- Workflow and process redesign
- Utilization and capacity management
- Financial performance and margin improvement
- Governance, accountability, and leadership alignment
Following the engagement, Ideabar Agency will have a clearer, more disciplined operating model designed to improve efficiency, profitability, and long-term performance.
About Ideabar Agency
Cox Ideabar is Cox Enterprises’ in-house, full-service marketing and media agency, serving as a center of excellence for building powerful brand stories and accelerating growth across the Cox portfolio. The agency supports leading brands such as Autotrader and Dealer.com, while also working with external partners to deliver data-driven strategies, creative campaigns across video, digital, and print, integrated media buying, and brand development. Cox Ideabar is driven by a collaborative, talent-focused culture that blends creativity, analytics, and strategic execution.
About Creative Performance Inc.
Creative Performance Inc. (CPI) is the leading consulting firm focused exclusively on improving the operational and financial performance of marketing, advertising, and media agencies. Headquartered in Loveland, Colorado, CPI specializes in agency performance audits, financial optimization, and Workamajig consulting services, helping agencies increase profitability, efficiency, and organizational visibility.
For more information, visit www.cpi.consulting
